Plan for auto company Essay Example | Topics and Well Written Essays - 500 words

Plan for auto company - Essay Example Competition is expected from other companies that will come up with other means of fighting the environmental pollution that is brought about by motor vehicles releasing toxic gasses into the environment. Competition is also expected from other industrial players who will start producing products that are similar to Pollution Solution’s Emission Filter. With the introduction of the company’s product in the market, competitors will start producing similar goods (Calantone, 2004). The company has a competitive edge because it is the pioneering company that has come up with a product that will play an important role in ensuring that emissions from the motor vehicles has been impacting the environment negatively. The organization projects rigorous marketing so that the target population becomes aware of the existence of the product. The company will use both print and electronic media to reach out to the target population. The target population is of people who would visit motor vehicle dealerships and spares shops and hence, some media will be used in these areas to reach out to the target population. The emission filter will be made available to the target population through good pricing. However, distributors will be used to distribute the product. Large scale distributors will be given a credit policy where they can buy large amounts of the product and distributes for them to pay back later. The individual customer however cannot access the credit facilitie s (Calantone, 2004). The organization has a well developed team that is working towards ensuring that the product is a success in the market. This means that the organization has put in place a marketing team that will ensure that the organization is successful in the short term and long term objectives. The marketing team will be headed by professional marketers who will ensure that they use the right

Ben Westcott about the Risks and Challenges Assignment

Ben Westcott about the Risks and Challenges - Assignment Example I believe that irresponsible outsourcing can be detrimental to a company’s reputation. â€Å"Major companies, ranging from Apple to Nike, have suffered a backlash†¦ when it has emerged that their workers are not well treated in some of their supplying companies† (Westcott 2012, 1). Considering that a company’s reputation determines its competitiveness, companies must ensure that they outsource responsibly to circumvent scandals and exploitation. Companies that have outsourced successfully and lived to enjoy its benefits â€Å"†¦work closely with those other companies to ensure that their standards and working conditions are the same high level that they themselves would wish to prevail† (Westcott 2012, 1). Reading through the article, I could easily relate the Dhaka fire incident with a scenario which happened in the early 2000s when Apple was sued after it outsourced to companies that employed underage children to work in its factory. Inconsequential as it might sound, it was an unethical act which cannot be tolerated in the currently highly competitive corporate world and Apple really disappointed its loyal customers and shareholders by outsourcing to such a supplier. Several exceptional lessons stood out from the article. Firstly, outsourcers should build a better relationship with the external contractors. They external contractors, as well as the outsourcers, must understand the demands and expectation of each other. Through this, guidelines and standards will be developed and enforced, an act that furthers innovation and motivation which eventually improves the company’s products and effectiveness. Moreover, the external contractors are on the ground hence are acquainted with the constantly changing customer tastes, needs.